We have in-depth knowledge of our sectors and only enter a new market with a long-term commitment and only if we have the right team in place. We pride ourselves on generating customer loyalty and being a household name across the country. We are vastly experienced in the intricacies of the Saudi market, which has made us the long-standing ideal partner for numerous major multinationals and leading Fortune 500 organization.
The Bugshan name is known throughout Saudi Arabia and is now reaching a much wider global audience as we look forward to forming more successful alliances, partnerships and joint ventures. We are proud to be family owned and know that those we work with find us a transparent and trustworthy organization. We have strong ethics and we care passionately about what we do.
In the early days, it felt at times like a ‘one man show’ as I sought to build the business. Now, although we have an expert management team, I still have a high level of awareness of every aspect of the business and remain as the ultimate decision maker.
I have always believed it is essential to be at important meetings in person and to make the key decisions. It doesn’t matter if I travel first class or economy, what matters is being on the plane and being there on time.
Teamwork also counts. I tell our people that they should think of the way ants behave when they are after something sweet. They work hard to get the sugar – and they get there in the end. Determination and commitment always pay off.
Whether a multi-national, local firm or government department, I would invite interested parties to find out more about SBC. We are looking to move into new sectors and to expand yet further – so come and talk to us about opportunities and discover more about our values and the way we do business.Khalid Ali Bugshan,