SBC is the culmination of a family trading tradition that spans nearly a century, covering a diverse range of business activities that focus on people and how to make their lives better. Over the years, we have developed enduring business relationships with leading local and renowned International Partners, learning from each other for better ways to meet customer expectations and to attain our mutual objectives. The Kingdom, and the MENA Region at large, are experiencing dynamic change at an accelerated pace. SBC is well positioned to adapt and capitalize on emerging opportunities to address customer requirements.