SBC is the culmination of a family trading tradition that spans nearly a century, covering a diverse range of business activities that focus on people and how to make their lives better. Over the years, we have developed enduring business relationships with leading local and renowned International Partners, learning from each other for better ways to meet customer expectations and to attain our mutual objectives. The Kingdom, and the MENA Region at large, are experiencing dynamic change at an accelerated pace. SBC is well positioned to adapt and capitalize on emerging opportunities to address customer requirements.

Our business is built on a legacy of commitment, nurtured over generations to achieve growth through excellence and innovation. Our customers are at the heart of everything we do and they inspire us to continuously improve and gain the loyalty and respect of our communities.

Throughout our history, the BUGSHAN Values are at the core of everything we do:

• Budget Consciousness: We are focused on ‘doing more with less’ through effective planning and cost management. We look for efficiencies that don’t compromise on service to our internal and external customers.
• Understanding: We constantly engage with our people and customers to understand their needs, so that these are always aligned with our corporate goals
• Generosity: We work in an environment of generosity and caring that encourages knowledge sharing and collaboration where the needs of our people and customers are understood and respected.
• Sustainability: We structure our operating businesses and financial investments to ensure both immediate performance and long-term growth by aligning with the requirements of the markets we operate in.
• Hands-Off Management: We hire and develop the best, passionate, innovative and knowledgeable people, trusting their capabilities and empowering them to take decisions.
• Adaptability: We are flexible, open to new ideas and effectively lead change, without being driven by it.
• Nobility: We conduct ourselves in a manner consistent with the highest standards of loyalty, integrity, fairness and transparency. We keep our word, deliver on our promises, and acknowledge and learn from our mistakes.